Oskars Rullis

SEO & GEO Specialist

About Me

Strategic Partner for SEO, Generative Engine Optimization, and Content Systems

I help businesses build digital visibility in a structured and sustainable way. My focus is on SEO, Generative Engine Optimization, and content systems.

I combine strategic topic architecture, content authority, and project management to ensure that content is not just published, but better found, understood, and used by search engines, AI systems, and people.

My work sits at the intersection of content marketing and digital marketing: from defining clear topic areas and structuring relevant content to coordinating implementation in day-to-day operations. My goal is to make visibility a strategic, transparent, and sustainable process rather than something left to chance.

Profile

Strategic SEO and content work with an international perspective

I help businesses build digital visibility with clear topic structures, practical execution, and experience working across international and multilingual environments.

International experience

Working across multilingual and international contexts gives me a broader view of content, audiences, and visibility beyond a single market.

Connected thinking

I do not treat SEO, GEO, and content as separate disciplines, but as connected parts of the same visibility system.

From strategy to execution

I turn strategic direction into clear, realistic next steps that can actually be implemented.

Structured collaboration

Clear priorities, transparent processes, and structured collaboration are essential to the way I work.

Go to the Magazine

Certifications and training

Professional development that supports the way I work

SEO

The BVDW SEO Specialist Certificate reflects strong SEO fundamentals and a practical understanding of search engine optimisation.

Content marketing

Training in content marketing, content strategy, and structured topic planning, including the contentbird Digital Content Marketing Academy.

AI applications

Generative AI for Educators provides practical foundations for using generative AI, with a focus on productivity, creative use cases, and the effective use of AI tools.

Project management

Training in project management and OKRs supports my practical experience in planning, coordination, and delivery.

Services

SEO & Generative Engine Optimization (GEO)

I develop strategies that make content visible not only in search engines, but also in AI systems. The focus is on clear topic architecture, entity optimization, and content that is structured in a way that allows it to be understood as a reliable source.

Content Marketing

I design content around clear topic areas, search intent, and audiences. The goal is not isolated measures, but content systems that build visibility, relevance, and topical authority over time.

Project Management

I plan and manage digital marketing and content projects from concept to execution. The focus is on clear processes, transparent coordination, and the structured implementation of complex requirements.

I develop content and structures that can be better found and understood by people, search engines, and AI systems.

Magazine

OnPage SEO: What It Is, Why It Matters, and Which Factors Actually Count

Learn what OnPage SEO really includes: content quality, structure, titles, internal links, images, structured data, and page-level optimization.

The SMART Method in Project Management: Meaning, Examples, and Limits

The SMART method helps define project goals so they are clear, measurable, and manageable. This article explains the five SMART criteria, their role in project management, practical examples, common mistakes, and how SMART differs from OKR.

Search Intent: What It Is, How to Analyze It, and How to Use It for SEO

Search intent explains what users actually want from a query. This article covers the main intent types, practical analysis steps, search intent mapping, common mistakes, and the connection between search intent, SEO, content strategy, and AI-powered search.

Content Gap Analysis: How to Find Missing Topics, Prioritize Content, and Improve Visibility

A content gap analysis reveals which topics, questions, and formats your website is missing or not covering well enough. This article explains the method, gap types, prioritization logic, AI use cases, and how to turn findings into stronger topic clusters.