Independent SEO consultant · EN / DE / LV
Independent SEO consultant for companies and agencies
I help companies and agencies make informed SEO decisions by connecting technical SEO, site structure, search intent and content within one strategic view.
For companies
Need an independent SEO assessment and a clear plan of action
Audits, priorities, content and site structure, plus support as work progresses.
For agencies
Need additional SEO expertise without expanding your permanent team
White-label or client-facing support for individual projects, website relaunches or ongoing SEO work.
5+ years in German agency environments
SEO audits, site architecture, content priorities and relaunch projects in German and international environments.
BVDW SEO Specialist Certificate
SEO knowledge independently assessed within the German digital industry.
Technical SEO, structure and content in one connected view
Search intent, information architecture, content and technical foundations are assessed in context rather than in isolation.
EN · DE · LV
Collaboration, documentation and presentations possible in three languages.
Who I work with
Two ways to collaborate, depending on your needs
Companies typically need an independent assessment, clear priorities and support as work progresses. Agencies need a reliable SEO partner who can fit into existing processes and client communication.
U
SEO support for companies
Suitable for companies without an in-house SEO team, or where previous work has not produced a clear order of priorities.
A
SEO partner for agencies
I can work behind your agency brand or join client communication as an external consultant, with the role agreed clearly in advance.
Services
SEO work that creates clarity and moves projects forward
The scope is adapted to the situation – from a focused audit to ongoing support. You do not need to buy everything as a single package.
01
SEO audits and prioritisation
Assessment of technical, structural and content issues, organised into a clear sequence of work.
Outcome: you know which changes are likely to have the greatest impact and what can safely wait.
02
Technical and on-page SEO
Indexability, internal architecture, metadata, canonical signals and internal linking.
Outcome: clear priorities for improving indexability, site structure, metadata and internal linking.
03
Site architecture and keyword mapping
Landing pages aligned with search intent, keyword-to-page mapping and reduced cannibalisation.
Outcome: each important query has one clear target page instead of several competing with one another.
04
Content strategy
Content gaps, topic clusters, linkable asset planning and improvements to existing content.
Outcome: a prioritised list of what to create, update or consolidate – ready for the content team to use.
05
Website migration & relaunch SEO
SEO requirements before development, URL and redirect planning, plus checks before and after launch.
Outcome: defined SEO requirements, URL mapping and checkpoints for before and after the site goes live.
06
AI search visibility and GEO
Content clarity, citability, source signals and accessibility to AI systems.
Outcome: an overview of current visibility across selected AI search scenarios and specific recommendations for improving the content.
SEO and AI search
SEO provides the foundation. GEO extends visibility into AI search.
GEO does not replace SEO and is not a separate bag of tricks. It relies on technically accessible, well-structured and trustworthy content.
1. SEO foundations
Visibility in traditional search engines
Primary objective
Greater visibility in search results and qualified organic traffic.
→
↓
2. AI search layer
Visibility in AI-generated answers
Additional objective
Brand or content mentions and citations that use your website as a source.
GEO assessment starts with SEO foundations
Only then does it make sense to assess the additional signals that help content become usable in AI search and answer systems.
For companies
From uncertainty to a well-founded next step
The aim is not to produce the longest possible SEO task list. It is to understand what is limiting growth and what genuinely needs attention first.
Clear assessment of the current situation
What is currently limiting visibility and what can wait.
Priorities with a clear rationale
Work ordered by impact, risk and required resources.
Specific next steps
Recommendations that can be passed to content, design or development teams.
Support as work progresses
Answers to questions, quality checks and support when implementation does not go to plan.
Content development direction
What should be improved, consolidated or created to cover the most important search intents.
Measurable progress
Agreed signals and metrics for evaluating the effect of changes.
For agencies
SEO expertise that fits your agency workflow
I step in where your team needs additional capacity or specialist SEO input, without requiring an immediate full-time hire.
01
White-label or client-facing support
I can work behind your brand or join client communication as an external SEO consultant. The role and communication model are agreed in advance.
02
Client-ready deliverables
Audits, page structures, keyword maps and action plans are prepared so they can be shared with clients without additional rework.
03
Collaboration with design and development teams
I translate SEO requirements into clear, specific guidance for project managers, designers and developers.
04
Flexible scope
A one-off audit, a relaunch phase, temporary cover or ongoing support across client projects.
You remain in control of the client relationship
My role and the communication model are agreed in advance.
How collaboration works
Four steps from the initial conversation to the handover
The first conversation is used to understand the situation and whether I can help. Only then do we agree on the scope.
01
Initial conversation
Current situation, objectives, available data and the team involved. 30–45 minutes.
02
Scope and deliverables
Key questions, expected deliverables, timing, price and collaboration format – confirmed in writing.
03
Assessment and project work
Analysis and recommendations with regular progress updates, rather than waiting until the end to share the findings.
04
Handover and follow-up support
A summary, prioritised next steps and agreement on what happens next.
About me
Work directly with an SEO consultant
I am an independent SEO consultant with more than five years of experience in German agency environments and international projects. I currently work as an external partner with a German digital marketing agency, supporting SEO and GEO projects for its clients.
My focus includes technical and on-page SEO, site structure, search intent, content priorities and website migrations and relaunches. I treat GEO as an additional layer of visibility built on sound SEO foundations – not as a replacement for them.
Independently assessed SEO qualification
BVDW Certified Professional: SEO
BVDW is the German Association for the Digital Economy. Its certification includes an examination developed by industry experts and covers search engine fundamentals, search intent, on-page and off-page SEO, site architecture, content, links, tools and performance metrics.
Additional qualifications: content marketing, generative AI, OKRs and project management.
Frequently asked questions
Before you get in touch
Do you work with companies that do not have an in-house SEO team?
Yes. I prepare recommendations so they can be used by your marketing, content or development team. Where useful, I can also support coordination as the work progresses.
Do you offer white-label support for agencies?
Yes. I can work behind the agency brand or as a visible external partner. The exact role, communication model and level of client access are agreed before the project begins.
Can I commission a one-off SEO audit?
Yes. Collaboration can cover a one-off audit, a specific relaunch phase, a block of consulting time or ongoing support.
How do SEO and GEO services differ?
SEO provides the technical, structural and content foundation for visibility in search engines. GEO extends this by assessing whether content is also clear, trustworthy and citable in AI-generated answers.
Do you also support implementation?
Depending on the project, I can prepare tasks for the team, review completed work, join working sessions or coordinate specific SEO workstreams.
Which languages can we work in?
Collaboration and documentation are available in English, German and Latvian.
Next step
Briefly describe your situation
Please mention whether you represent a company or an agency, and which SEO issue is currently most important. I will reply personally and suggest the most sensible next step.